ZALA Hair Extensions

Art Direction.
Graphic Design.

Freelance /
Graphic Design + Art Direction / 2019 - 2020

Social Media

I collaborated with the Marketing Director to strengthen brand presence through Instagram Stories. I created eye-catching and premium content while using native Instagram features to stay current and on-trend. I also created ads across various platforms (Pinterest, Facebook, Instagram) to promote the brand further.

ZALA IG Story 1
ZALA IG Story 1

Visual Refinement

I collaborated closely with the Marketing Director to analyze and identify ZALA's visual brand idendity. I updated the brand look to feel more premium and refined, with the most impactful change being web banners.